Pacific Century Mercedes-Benz
Client: Northern Star Automobile (HK) Ltd
Services: Remodeling, Interiors
Location: Beijing, China
To concentrate on enhancing the display of the cars rather than having the design of the showroom space overshadow was the first response when asked to design this showroom. The primary design’s intent and objective was then generated to create an eye-catching, sophisticated display backdrop that keeps in with the luxury car’s image. A white glass-faced diagonal display wall is the major driving spatial element in the design of this showroom. The white wall also doubles as a backdrop for the cars in the main showroom area, which is also in itself a window display, as well as a division between the showroom space and the sales/ office spaces. To remain coherent with the basic design intention which is not to compete with the cars, the display area is kept simple and clean with added floating rings of stainless steel for ceiling lights, as an implication of unity and the endless ideas and innovations of brand to come.
Photography by: Kerun Ip